Williams-Sonoma’s
Book Imprint
Conceived and created a custom branded publishing program for America’s leading brand in gourmet cookware, appliance, and tableware stores.
The Brand Strategy
Extend the Willians-Sonoma brand into a multi-tiered, multi-price-point, long-term book-publishing program.
The Objective
Develop from initial concept to final printed books a strategically planned line of beautiful, collectible cookbooks produced at regular seasonal intervals and specifically tailored to cross-merchandise and add-on purchases to establish Williams-Sonoma as a major authority on fine home cooking.
The Result
In the first 10 years alone, the Williams-Sonoma Publishing Program grew to more than 110 individual books published in different collectible series and at various price points, with a total of more than 30 million copies in print. Its dominant publishing presence, in turn, transformed the Williams-Sonoma brand image from cookware store to leading culinary authority.
Related Work
Creating custom branded publishing programs, including:
- Created well-received brand-extension cookbooks for high-profile products within the Kellogg’s cereals family: The Rice Krispies Treats Cookbook, The Morning Star Farms Veggie Burger Cookbook, and the Special K Challenge and Beyond: Your Complete Guide to Weight Management, Healthy Living & Delicious Cooking.
- Conceived a unique impulse-purchase paperback book for 3M’s iconic office and home stationery product: Post-It Ideas That Stick! 222 ingenious, Creative, Practical and Simply Preposterous Ways of Using Post-It Notes.
