The Destination For
All Things Grammy
Transformed the most significant music industry brand into a vibrant online experience.
The Brand Strategy
Contrary to their original plans, we proposed a brand strategy to unify all the various brands into one, online destination – GRAMMY.com – a destination for all things GRAMMY.
The Objective
Our use of video brought sight and sound to the previously static site and allowed us to highlight the highly popular Grammy Moments.
The Result
On GRAMMY Night, the website received a record volume traffic – 10 GB per second – and performed flawlessly making this one of the most viewed GRAMMY AWARDS ever!
Related Work
We have extensive experience in all categories of entertainment – music, television, and film, including websites, interactive CD-ROM press kits, games, contests, and promotions.
