Revolutionizing
Super Bowl XXVII

Conceived the first NFL Halftime Show in a contemporary musical performance format, signing Michael Jackson. 

The Brand Strategy

During the late 1980s and early 1990s, Super Bowl viewership was in decline, featuring a halftime hodgepodge of college marching bands, drill teams, and other performance ensembles. Other networks successfully broadcast counter-programming against that timeslot. The strategy: Increase viewership and attract an expanded, desirable audience demographic by signing a superstar.

The Objective

To revitalize the NFL brand and begin attracting greater female viewership at a time when 90 percent of the audience was male and total viewership was in decline.

The Result

Attracted more than 1 billion viewers worldwide for the first Super Bowl broadcast during which audience figures dramatically increased during the halftime show. After Michael Jackson’s performance, Fox never again broadcast counter-programming against the Super Bowl.

Visit our

Full Blog

Read More

Featured Blog Post

Introducing WordPatch!

We are very excited to present WordPatch, a WordPress plugin that automatically manages and applies custom modifications during updates, eliminating

Read More

get in touch

  • Los Angeles, CA
  • +1 (833) 968-7758

©2018 yours! Ltd – All rights reserved