Developed the content strategy and overall design for the first online cooking school experience featuring a celebrity chef.
Incorporate the branding elements of the organization and create a visually stunning, dynamically interactive experience for users to learn to cook through exploring Wolfgang’s recipes. As Wolfgang likes to say, we eat with our eyes first, so the photography had to be exceptional and engaging, and the videos demonstrating the recipes had to be equally impressive.
To create a one-of-a-kind experience that was easy to navigate, visually rich, highly extensible and rewarding for the user. In addition to recipes, the site features more than a hundred ‘how-to’ videos differentiating this site from other recipe sites by showing the users not just the how but also the why.
See for yourself: