Sending Satellite
Radio Into Orbit

Played major role in creating a leading international brand in digital satellite radio and streaming media, reaching 45 countries – including a USA division that became SiriusXM, now the world’s largest radio company in terms of revenue, with more than 30.6 million subscribers. Also pioneered the first satellite [S-band] radio company outside of North America.

The Brand Strategy

Introduce a soaring new way to experience 121-year-old technology: radio.

The Objective

Faced with burgeoning competition from digital music platforms and streaming media, the idea of a satellite-based service for radio offered a bold new approach to traditional lifestyle media.

The Result

Established one of the now two industry-leading subscription-based entertainment satellite networks.

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