Sending Satellite
Radio Into Orbit
Played major role in creating a leading international brand in digital satellite radio and streaming media, reaching 45 countries – including a USA division that became SiriusXM, now the world’s largest radio company in terms of revenue, with more than 30.6 million subscribers. Also pioneered the first satellite [S-band] radio company outside of North America.
The Brand Strategy
Introduce a soaring new way to experience 121-year-old technology: radio.
The Objective
Faced with burgeoning competition from digital music platforms and streaming media, the idea of a satellite-based service for radio offered a bold new approach to traditional lifestyle media.
The Result
Established one of the now two industry-leading subscription-based entertainment satellite networks.
Related Work
- Designed a closed-circuit TV Casino Channel Network for MGM-Mirage-Hotel Group in Las Vegas that increased gamer “dwell time” more than 65 percent. Initial installation of 40 in-casino screens with ads grew into a hugely successful advertising vehicle with 300 screens per hotel. Signed a 5-year contract and brought in advertisers to build a dynamic new revenue stream.
Launching other successful, innovative media start-ups:
- Created and successfully led Rockbill/EMCI at first international branded entertainment company launched in the USA, with international offices in Hong Kong, London, New York, and Canada. Major music personalities headlining at over 300 events included Jimmy Buffet for Budweiser and Tina Turner for Pepsi.
